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International

Puncte de vedere despre cum pot companiile sa asigure continuitatea afacerilor

The Drum

Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips

AdWeek

How Consumers’ Loyalty to Brands Has Shifted Throughout the Pandemic

The Drum

Has the social distancing economy created a new consumer?

AdWeek

Covid-19 Is a ‘Generation-Defining Moment’ for Internet-Obsessed Gen Z

Advertising Age

How Brands should communicate safety while reopening businesses during COVID-19

ADWEEK

During the Pandemic, Auto Brands Embrace Digital Platforms and Ecommerce

Advertising age

Compassionate of Cringeworthy? Advertising in a COVID-19 World

THE DRUM

Welcome to the new era of real-time relevance

PRWEEK

Two-thirds of brands not confident in running fully remote pitch process

THE DRUM

The importance of social media in instigating social change

Advertising Age

COVID-19 is exposing ad industry weaknesses. Let’s start by fixing payment terms

Advertising Age

How marketers responded to the coronavirus in the first three months

RETAILDIVE

Please don’t touch: The future of experiential retail in the era of coronavirus

Advertising Age

How brands are making sense of measurement during a global pandemic

Adweek

5 Ways to Rethink Influencer Marketing and Make It More Effective

Adweek

So Your Customers Tried a Competitor During Quarantine—What Now?

Marketing Dive

What marketers can learn from media coverage of COVID-19

ADVERTISING AGE

Why Social Media is the New Virtual Live Venue

ADWEEK

3 Ways to Resist Burnout and Rebuild Resistance for the New Normal

ADVERTISING AGE

How brands can create engaging social media content

ADWEEK

How Advertisers Should Adjust Strategies for the At-Home Audience

ADVERTISING AGE

Brands must embrace sustainability to survive post Covid-19

ADWEEK

Will Sustainability Remain a Corporate Priority After Covid-19?

Marketing Dive

Marketers must adapt to change, the only certainty for global business this decade

ADVERTISING AGE

How to prepare your business for a potential economic downturn

ADWEEK

Purpose-Driven Brands Need to Change Their Approach Post-Covid

ADVERTISING AGE

Why Coca-Cola Has Paused Most Paid Marketing During The Pandemic

CAMPAIGN

Publicis Groupe launches money-back guarantee to marketers

ADWEEK

Getting Creative With Your Storytelling When the World Is on Pause

MARKETING DIVE

How coronavirus could usher in a new era of brand purpose

ADVERTISING AGE

Why coronavirus may spark the next TV advertising revolution

CAMPAIGN

What impact is the lockdown having on new business?

ADVERTISING AGE

How Brands Can Create Direct Connections In Challenging Times

ADVERTISING AGE

How Advertisers Can Be More Innovative During Trying Times

ADWEEK

6 Tips for How Marketers Can Play a Vital, Appreciated Role in Fighting COVID-19

ADVERTISING AGE

Where Should You Focus Your Marketing Right Now?

ADWEEK

No, Coronavirus Isn’t the End of Influencer Marketing. But It Has Put It Under a Microscope

ADVERTISING AGE

How To Get Great Ideas To Market Faster In Challenging Times

ADVERTISING AGE

Brands Should Not Stay Silent During The Pandemic, But They Should Avoid The ‘Hero Trap’

ADWEEK

As the World Prepares for a Very Different Easter, Brands Change Creative and Brace for Impact

THE DRUM

Brands need to stop talking and start doing

ADWEEK

3 Lessons Learned From Marketing Through Coronavirus so Far

ADVERTISING AGE

The coronavirus crisis is propping up the public relations industry

BUSINESS INSIDER

The coronavirus will reshape the PR industry, from squeezing small firms to boosting internal communications

ADVERTISING AGE

5 Consumer Trends That Will Endure After Covid-19, And What They Mean For Marketers
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